Title: AI Features and Your Website | Google Search Central  |  Documentation  |  Google for Developers

URL Source: http://developers.google.com/search/docs/appearance/ai-features

Published Time: Wed, 10 Dec 2025 18:38:05 GMT

Markdown Content:
# AI Features and Your Website | Google Search Central | Documentation | Google for Developers
[Skip to main content](http://developers.google.com/search/docs/appearance/ai-features#main-content)

[![Image 1: Google Search Central](https://developers.google.com/static/search/images/google-search-central-logo.svg)](https://developers.google.com/search)
*   [Search Central](https://developers.google.com/search)

[Documentation](https://developers.google.com/search/docs)

*   SEO fundamentals
*   [Introduction](https://developers.google.com/search/docs)
*   [Search Essentials](https://developers.google.com/search/docs/essentials)
*   [SEO Starter Guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide)
*   [Optimizing for generative AI search](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide)
*   [How Google Search Works](https://developers.google.com/search/docs/fundamentals/how-search-works)
*   [Do you need an SEO?](https://developers.google.com/search/docs/fundamentals/do-i-need-seo)

*   Crawling and indexing
*   [Sitemaps](https://developers.google.com/search/docs/crawling-indexing/sitemaps/overview)
*   [robots.txt](https://developers.google.com/search/docs/crawling-indexing/robots/intro)
*   [Meta tags](https://developers.google.com/search/docs/crawling-indexing/special-tags)
*   [Crawler management](https://developers.google.com/search/docs/crawling-indexing/ask-google-to-recrawl)
*   [Removals](https://developers.google.com/search/docs/crawling-indexing/control-what-you-share)
*   [Canonicalization](https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls)
*   [Redirects](https://developers.google.com/search/docs/crawling-indexing/301-redirects)
*   [JavaScript SEO](https://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics)

*   Ranking and search appearance
*   [Visual Elements gallery](https://developers.google.com/search/docs/appearance/visual-elements-gallery)
*   [Title links](https://developers.google.com/search/docs/appearance/title-link)
*   [Snippets](https://developers.google.com/search/docs/appearance/snippet)
*   [Images](https://developers.google.com/search/docs/appearance/google-images)
*   [Videos](https://developers.google.com/search/docs/appearance/video)
*   [Structured data](https://developers.google.com/search/docs/appearance/structured-data/search-gallery)
*   [Favicons](https://developers.google.com/search/docs/appearance/favicon-in-search)

*   Site-specific guides
*   [Ecommerce](https://developers.google.com/search/docs/specialty/ecommerce)
*   [International and multilingual sites](https://developers.google.com/search/docs/specialty/international)

*   Data analysis
*   [Get started with Search Console](https://developers.google.com/search/docs/monitor-debug/search-console-start)
*   [Debug traffic drops](https://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops)
*   [Using Search Console and Google Analytics data for SEO](https://developers.google.com/search/docs/monitor-debug/google-analytics-search-console)
*   [Get started with Google Trends](https://developers.google.com/search/docs/monitor-debug/trends-start)

[Support](https://developers.google.com/search/help)[Blog](https://developers.google.com/search/blog)More

[What's new](https://developers.google.com/search/news)

*   [All updates](https://developers.google.com/search/news)
*   [Documentation updates](https://developers.google.com/search/updates)
*   [Ranking updates](https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history)
*   [New YouTube videos](https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA)
*   [Recent podcast episodes](https://pod.link/1512522198)

[Events](https://developers.google.com/search/events)[Case studies](https://developers.google.com/search/case-studies)

/

*   [English](https://developers.google.com/search/docs/appearance/ai-features)
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*   [Español – América Latina](https://developers.google.com/search/docs/appearance/ai-features?hl=es-419)
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*   [Italiano](https://developers.google.com/search/docs/appearance/ai-features?hl=it)
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*   [Português – Brasil](https://developers.google.com/search/docs/appearance/ai-features?hl=pt-br)
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*   [Türkçe](https://developers.google.com/search/docs/appearance/ai-features?hl=tr)
*   [Русский](https://developers.google.com/search/docs/appearance/ai-features?hl=ru)
*   [العربيّة](https://developers.google.com/search/docs/appearance/ai-features?hl=ar)
*   [हिंदी](https://developers.google.com/search/docs/appearance/ai-features?hl=hi)
*   [ภาษาไทย](https://developers.google.com/search/docs/appearance/ai-features?hl=th)
*   [中文 – 简体](https://developers.google.com/search/docs/appearance/ai-features?hl=zh-cn)
*   [中文 – 繁體](https://developers.google.com/search/docs/appearance/ai-features?hl=zh-tw)
*   [日本語](https://developers.google.com/search/docs/appearance/ai-features?hl=ja)
*   [한국어](https://developers.google.com/search/docs/appearance/ai-features?hl=ko)

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*   [Documentation](https://developers.google.com/search/docs)

[Search Console](https://goo.gle/searchconsole)

[![Image 2: Google Search Central](https://developers.google.com/static/search/images/google-search-central-logo.svg)](https://developers.google.com/search)
*   [Search Central](https://developers.google.com/search)

*   [Documentation](http://developers.google.com/search/docs)
    *    More 

*   [Support](http://developers.google.com/search/help)
*   [Blog](http://developers.google.com/search/blog)
*   [What's new](http://developers.google.com/search/news)
    *    More 

*   [Events](http://developers.google.com/search/events)
*   [Case studies](http://developers.google.com/search/case-studies)

*   [Introduction](http://developers.google.com/search/docs)
*   
[](http://developers.google.com/search/docs/appearance/ai-features)Search Essentials 
    *   [Overview](http://developers.google.com/search/docs/essentials)
    *   [Technical requirements](http://developers.google.com/search/docs/essentials/technical)
    *   [Spam policies](http://developers.google.com/search/docs/essentials/spam-policies)

*   
[](http://developers.google.com/search/docs/appearance/ai-features)SEO fundamentals 
    *   [SEO Starter Guide](http://developers.google.com/search/docs/fundamentals/seo-starter-guide)
    *   [How Google Search works](http://developers.google.com/search/docs/fundamentals/how-search-works)
    *   [Creating helpful, reliable, people-first content](http://developers.google.com/search/docs/fundamentals/creating-helpful-content)
    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Generative AI fundamentals 
        *   [Optimizing for generative AI](http://developers.google.com/search/docs/fundamentals/ai-optimization-guide)
        *   [Guidance on using generative AI](http://developers.google.com/search/docs/fundamentals/using-gen-ai-content)

    *   [Maintaining your site's SEO](http://developers.google.com/search/docs/fundamentals/get-started)
    *   [Developer's guide to Search](http://developers.google.com/search/docs/fundamentals/get-started-developers)
    *   [Do you need an SEO?](http://developers.google.com/search/docs/fundamentals/do-i-need-seo)
    *   [Guidance on third-party SEO tools and advice](http://developers.google.com/search/docs/fundamentals/third-party-seo)

*   
[](http://developers.google.com/search/docs/appearance/ai-features)Crawling and indexing 
    *   [Overview](http://developers.google.com/search/docs/crawling-indexing)
    *   [File types Google can index](http://developers.google.com/search/docs/crawling-indexing/indexable-file-types)
    *   [URL structure](http://developers.google.com/search/docs/crawling-indexing/url-structure)
    *   [Links](http://developers.google.com/search/docs/crawling-indexing/links-crawlable)
    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Sitemaps 
        *   [Learn about sitemaps](http://developers.google.com/search/docs/crawling-indexing/sitemaps/overview)
        *   [Build and submit a sitemap](http://developers.google.com/search/docs/crawling-indexing/sitemaps/build-sitemap)
        *   [Manage sitemaps with sitemap index file](http://developers.google.com/search/docs/crawling-indexing/sitemaps/large-sitemaps)
        *   
[](http://developers.google.com/search/docs/appearance/ai-features)Sitemap extensions 
            *   [Image sitemaps](http://developers.google.com/search/docs/crawling-indexing/sitemaps/image-sitemaps)
            *   [News sitemaps](http://developers.google.com/search/docs/crawling-indexing/sitemaps/news-sitemap)
            *   [Video sitemaps and alternatives](http://developers.google.com/search/docs/crawling-indexing/sitemaps/video-sitemaps)
            *   [Combining sitemap extensions](http://developers.google.com/search/docs/crawling-indexing/sitemaps/combine-sitemap-extensions)

    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Crawler management 
        *   [Ask Google to recrawl your URLs](http://developers.google.com/search/docs/crawling-indexing/ask-google-to-recrawl)
        *   [Troubleshoot crawl errors](http://developers.google.com/search/docs/crawling-indexing/troubleshoot-crawling-errors)
        *   
[](http://developers.google.com/search/docs/appearance/ai-features)Google crawlers 
            *   [List of Google crawlers](http://developers.google.com/crawling/docs/crawlers-fetchers/overview-google-crawlers)
            *   [Googlebot](http://developers.google.com/search/docs/crawling-indexing/googlebot)
            *   [Reduce the Google crawl rate](http://developers.google.com/crawling/docs/crawlers-fetchers/reduce-crawl-rate)
            *   [Verifying Googlebot and other Google crawlers](http://developers.google.com/crawling/docs/crawlers-fetchers/verifying-googlebot)

    *   
[](http://developers.google.com/search/docs/appearance/ai-features)robots.txt 
        *   [Introduction to robots.txt](http://developers.google.com/search/docs/crawling-indexing/robots/intro)
        *   [How Google interprets the robots.txt specification](http://developers.google.com/crawling/docs/robots-txt/robots-txt-spec)

    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Canonicalization 
        *   [What is URL canonicalization](http://developers.google.com/search/docs/crawling-indexing/canonicalization)
        *   [How to specify a canonical URL with rel="canonical" and other methods](http://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls)
        *   [Fix canonicalization issues](http://developers.google.com/search/docs/crawling-indexing/canonicalization-troubleshooting)

    *   [Mobile site and mobile-first indexing](http://developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing)
    *   
[](http://developers.google.com/search/docs/appearance/ai-features)AMP 
        *   [AMP on Google Search guidelines](http://developers.google.com/search/docs/crawling-indexing/amp)
        *   [Understand how AMP works in search results](http://developers.google.com/search/docs/crawling-indexing/amp/about-amp)
        *   [Enhance AMP content](http://developers.google.com/search/docs/crawling-indexing/amp/enhance-amp)
        *   [Validate AMP content](http://developers.google.com/search/docs/crawling-indexing/amp/validate-amp)
        *   [Remove AMP content](http://developers.google.com/search/docs/crawling-indexing/amp/remove-amp)

    *   
[](http://developers.google.com/search/docs/appearance/ai-features)JavaScript 
        *   [Understand the JavaScript SEO basics](http://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics)
        *   [Fix search-related JavaScript problems](http://developers.google.com/search/docs/crawling-indexing/javascript/fix-search-javascript)
        *   [Fix lazy-loaded content](http://developers.google.com/search/docs/crawling-indexing/javascript/lazy-loading)
        *   [Dynamic rendering as a workaround](http://developers.google.com/search/docs/crawling-indexing/javascript/dynamic-rendering)

    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Page and content metadata 
        *   [Page metadata](http://developers.google.com/search/docs/crawling-indexing/valid-page-metadata)
        *   
[](http://developers.google.com/search/docs/appearance/ai-features)Meta tags 
            *   [Meta tags and HTML attributes that Google supports](http://developers.google.com/search/docs/crawling-indexing/special-tags)
            *   [Robots meta tag, data-nosnippet, and X-Robots-Tag](http://developers.google.com/search/docs/crawling-indexing/robots-meta-tag)
            *   [noindex](http://developers.google.com/search/docs/crawling-indexing/block-indexing)

        *   [rel attributes](http://developers.google.com/search/docs/crawling-indexing/qualify-outbound-links)

    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Removals 
        *   [Control what you share with Google](http://developers.google.com/search/docs/crawling-indexing/control-what-you-share)
        *   [Page removals](http://developers.google.com/search/docs/crawling-indexing/remove-information)
        *   [Image removals](http://developers.google.com/search/docs/crawling-indexing/prevent-images-on-your-page)
        *   [Redacted information](http://developers.google.com/search/docs/crawling-indexing/keep-redacted-information-out)

    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Site moves and changes 
        *   [Redirects and Google Search](http://developers.google.com/search/docs/crawling-indexing/301-redirects)
        *   
[](http://developers.google.com/search/docs/appearance/ai-features)Site moves 
            *   [Changing your hosting](http://developers.google.com/search/docs/crawling-indexing/site-move-no-url-changes)
            *   [Move a site with URL changes](http://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes)

        *   [A/B testing](http://developers.google.com/search/docs/crawling-indexing/website-testing)
        *   [Temporarily pause or disable a website](http://developers.google.com/search/docs/crawling-indexing/pause-online-business)

*   
[](http://developers.google.com/search/docs/appearance/ai-features)Ranking and search appearance 
    *   [Overview](http://developers.google.com/search/docs/appearance)
    *   [AI features](http://developers.google.com/search/docs/appearance/ai-features)
    *   [Byline dates](http://developers.google.com/search/docs/appearance/publication-dates)
    *   [Favicons](http://developers.google.com/search/docs/appearance/favicon-in-search)
    *   [Featured snippets](http://developers.google.com/search/docs/appearance/featured-snippets)
    *   [Flexible Sampling](http://developers.google.com/search/docs/appearance/flexible-sampling)
    *   [Google Discover](http://developers.google.com/search/docs/appearance/google-discover)
    *   [Images](http://developers.google.com/search/docs/appearance/google-images)
    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Local features 
        *   [Business details](http://developers.google.com/search/docs/appearance/establish-business-details)
        *   [Top Places List](http://developers.google.com/search/docs/appearance/top-places-list)
        *   [Opting out of local search results](https://support.google.com/webmasters/answer/3035947)

    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Page experience 
        *   [Understanding page experience](http://developers.google.com/search/docs/appearance/page-experience)
        *   [Core Web Vitals](http://developers.google.com/search/docs/appearance/core-web-vitals)
        *   [Interstitials and dialogs](http://developers.google.com/search/docs/appearance/avoid-intrusive-interstitials)
        *   [Get started with signed exchanges on Google Search](http://developers.google.com/search/docs/appearance/signed-exchange)

    *   [Preferred sources](http://developers.google.com/search/docs/appearance/preferred-sources)
    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Ranking systems 
        *   [A guide to Google Search ranking systems](http://developers.google.com/search/docs/appearance/ranking-systems-guide)
        *   [Reviews system](http://developers.google.com/search/docs/appearance/reviews-system)

    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Ranking updates 
        *   [List of ranking updates](https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history)
        *   [Core updates](http://developers.google.com/search/docs/appearance/core-updates)
        *   [Spam updates](http://developers.google.com/search/docs/appearance/spam-updates)

    *   [Site names](http://developers.google.com/search/docs/appearance/site-names)
    *   [Sitelinks](http://developers.google.com/search/docs/appearance/sitelinks)
    *   [Snippets](http://developers.google.com/search/docs/appearance/snippet)
    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Structured data 
        *   [Understand how structured data works](http://developers.google.com/search/docs/appearance/structured-data/intro-structured-data)
        *   [Structured data general guidelines](http://developers.google.com/search/docs/appearance/structured-data/sd-policies)
        *   [Enriched search results](http://developers.google.com/search/docs/appearance/enriched-search-results)
        *   [Generate structured data with JavaScript](http://developers.google.com/search/docs/appearance/structured-data/generate-structured-data-with-javascript)
        *   
[](http://developers.google.com/search/docs/appearance/ai-features)Feature guides 
            *   [All structured data features](http://developers.google.com/search/docs/appearance/structured-data/search-gallery)
            *   [Article](http://developers.google.com/search/docs/appearance/structured-data/article)
            *   [Book actions](http://developers.google.com/search/docs/appearance/structured-data/book)
            *   [Breadcrumb](http://developers.google.com/search/docs/appearance/structured-data/breadcrumb)
            *   [Carousel](http://developers.google.com/search/docs/appearance/structured-data/carousel)
            *   [Course list](http://developers.google.com/search/docs/appearance/structured-data/course)
            *   [Dataset](http://developers.google.com/search/docs/appearance/structured-data/dataset)
            *   [Discussion forum](http://developers.google.com/search/docs/appearance/structured-data/discussion-forum)
            *   [Education Q&A](http://developers.google.com/search/docs/appearance/structured-data/education-qa)
            *   [Employer aggregate rating](http://developers.google.com/search/docs/appearance/structured-data/employer-rating)
            *   [Fact check](http://developers.google.com/search/docs/appearance/structured-data/factcheck)
            *   [Event](http://developers.google.com/search/docs/appearance/structured-data/event)
            *   [Image metadata](http://developers.google.com/search/docs/appearance/structured-data/image-license-metadata)
            *   [Job posting](http://developers.google.com/search/docs/appearance/structured-data/job-posting)
            *   [Local business](http://developers.google.com/search/docs/appearance/structured-data/local-business)
            *   [Math solver](http://developers.google.com/search/docs/appearance/structured-data/math-solvers)
            *   [Movie carousel](http://developers.google.com/search/docs/appearance/structured-data/movie)
            *   [Organization](http://developers.google.com/search/docs/appearance/structured-data/organization)
            *   
[](http://developers.google.com/search/docs/appearance/ai-features)Shopping 
                *   [Overview](http://developers.google.com/search/docs/appearance/structured-data/product)
                *   [Product snippet](http://developers.google.com/search/docs/appearance/structured-data/product-snippet)
                *   [Merchant listing](http://developers.google.com/search/docs/appearance/structured-data/merchant-listing)
                *   [Variants](http://developers.google.com/search/docs/appearance/structured-data/product-variants)
                *   [Loyalty program](http://developers.google.com/search/docs/appearance/structured-data/loyalty-program)
                *   [Merchant return policy](http://developers.google.com/search/docs/appearance/structured-data/return-policy)
                *   [Merchant shipping policy](http://developers.google.com/search/docs/appearance/structured-data/shipping-policy)

            *   [Profile page](http://developers.google.com/search/docs/appearance/structured-data/profile-page)
            *   [Q&A](http://developers.google.com/search/docs/appearance/structured-data/qapage)
            *   [Recipe](http://developers.google.com/search/docs/appearance/structured-data/recipe)
            *   [Review snippet](http://developers.google.com/search/docs/appearance/structured-data/review-snippet)
            *   [Software app](http://developers.google.com/search/docs/appearance/structured-data/software-app)
            *   [Speakable](http://developers.google.com/search/docs/appearance/structured-data/speakable)
            *   [Subscription and paywalled content](http://developers.google.com/search/docs/appearance/structured-data/paywalled-content)
            *   [Vacation rental](http://developers.google.com/search/docs/appearance/structured-data/vacation-rental)
            *   [Video](http://developers.google.com/search/docs/appearance/structured-data/video)

    *   [Title links](http://developers.google.com/search/docs/appearance/title-link)
    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Translated features 
        *   [Translated results](http://developers.google.com/search/docs/appearance/translated-results)
        *   [Ad networks and translation-related Google Search features](http://developers.google.com/search/docs/appearance/ad-network-and-translation)

    *   [Videos](http://developers.google.com/search/docs/appearance/video)
    *   [Visual Elements gallery](http://developers.google.com/search/docs/appearance/visual-elements-gallery)
    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Web Stories 
        *   [Enable Web Stories on Google](http://developers.google.com/search/docs/appearance/enable-web-stories)
        *   [Best practices for creating Web Stories](http://developers.google.com/search/docs/appearance/web-stories-creation-best-practices)
        *   [Web Story content policy](http://developers.google.com/search/docs/appearance/web-stories-content-policy)

    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Early Adopters Program 
        *   [Package tracking](http://developers.google.com/search/docs/appearance/package-tracking)
        *   [Structured data carousels (beta)](http://developers.google.com/search/docs/appearance/structured-data/carousels-beta)

*   
[](http://developers.google.com/search/docs/appearance/ai-features)Monitoring and debugging 
    *   [Debug drops in Search traffic](http://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops)
    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Monitor with Search Console 
        *   [Get started with Search Console](http://developers.google.com/search/docs/monitor-debug/search-console-start)
        *   [Improve SEO with a bubble chart](http://developers.google.com/search/docs/monitor-debug/bubble-chart-analysis)
        *   [Using Search Console and Google Analytics data for SEO](http://developers.google.com/search/docs/monitor-debug/google-analytics-search-console)

    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Debug with search operators 
        *   [Overview](http://developers.google.com/search/docs/monitor-debug/search-operators)
        *   [site: search operator](http://developers.google.com/search/docs/monitor-debug/search-operators/all-search-site)
        *   [Google Images search operators](http://developers.google.com/search/docs/monitor-debug/search-operators/image-search)

    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Preventing and monitoring abuse 
        *   [Overview](http://developers.google.com/search/docs/monitor-debug/security)
        *   [Prevent user-generated spam](http://developers.google.com/search/docs/monitor-debug/prevent-abuse)
        *   [Malware and unwanted software](http://developers.google.com/search/docs/monitor-debug/security/malware)
        *   [Prevent a malware infection](http://developers.google.com/search/docs/monitor-debug/security/prevent-malware)
        *   [Social engineering (phishing and deceptive sites)](http://developers.google.com/search/docs/monitor-debug/security/social-engineering)
        *   [Google Safe Browsing Repeat Offenders Policy](http://developers.google.com/search/docs/monitor-debug/security/safe-browsing-repeat-offenders)

    *   [Get started with Google Trends](http://developers.google.com/search/docs/monitor-debug/trends-start)

*   
[](http://developers.google.com/search/docs/appearance/ai-features)Site-specific guides 
    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Ecommerce 
        *   [Overview](http://developers.google.com/search/docs/specialty/ecommerce)
        *   [Where content can appear](http://developers.google.com/search/docs/specialty/ecommerce/where-ecommerce-data-can-appear-on-google)
        *   [Share product data](http://developers.google.com/search/docs/specialty/ecommerce/share-your-product-data-with-google)
        *   [Include structured data](http://developers.google.com/search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce)
        *   [Launch a new website](http://developers.google.com/search/docs/specialty/ecommerce/how-to-launch-an-ecommerce-website)
        *   [Write high quality reviews](http://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-reviews)
        *   [Design a URL structure](http://developers.google.com/search/docs/specialty/ecommerce/designing-a-url-structure-for-ecommerce-sites)
        *   [Ecommerce site structure](http://developers.google.com/search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure)
        *   [Pagination, incremental page loading, and Search](http://developers.google.com/search/docs/specialty/ecommerce/pagination-and-incremental-page-loading)

    *   
[](http://developers.google.com/search/docs/appearance/ai-features)International and multilingual 
        *   [Overview](http://developers.google.com/search/docs/specialty/international)
        *   [Managing multi-regional and multilingual sites](http://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites)
        *   [Tell Google about localized versions of your page](http://developers.google.com/search/docs/specialty/international/localized-versions)
        *   [How Google crawls locale-adaptive pages](http://developers.google.com/search/docs/specialty/international/locale-adaptive-pages)

    *   
[](http://developers.google.com/search/docs/appearance/ai-features)Explicit content 
        *   [Guidelines for sites with explicit content](http://developers.google.com/search/docs/specialty/explicit/guidelines)
        *   [What to do if your site is incorrectly flagged as explicit](http://developers.google.com/search/docs/specialty/explicit/troubleshooting)

*    SEO fundamentals 
*   [Introduction](http://developers.google.com/search/docs)
*   [Search Essentials](http://developers.google.com/search/docs/essentials)
*   [SEO Starter Guide](http://developers.google.com/search/docs/fundamentals/seo-starter-guide)
*   [Optimizing for generative AI search](http://developers.google.com/search/docs/fundamentals/ai-optimization-guide)
*   [How Google Search Works](http://developers.google.com/search/docs/fundamentals/how-search-works)
*   [Do you need an SEO?](http://developers.google.com/search/docs/fundamentals/do-i-need-seo)
*    Crawling and indexing 
*   [Sitemaps](http://developers.google.com/search/docs/crawling-indexing/sitemaps/overview)
*   [robots.txt](http://developers.google.com/search/docs/crawling-indexing/robots/intro)
*   [Meta tags](http://developers.google.com/search/docs/crawling-indexing/special-tags)
*   [Crawler management](http://developers.google.com/search/docs/crawling-indexing/ask-google-to-recrawl)
*   [Removals](http://developers.google.com/search/docs/crawling-indexing/control-what-you-share)
*   [Canonicalization](http://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls)
*   [Redirects](http://developers.google.com/search/docs/crawling-indexing/301-redirects)
*   [JavaScript SEO](http://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics)
*    Ranking and search appearance 
*   [Visual Elements gallery](http://developers.google.com/search/docs/appearance/visual-elements-gallery)
*   [Title links](http://developers.google.com/search/docs/appearance/title-link)
*   [Snippets](http://developers.google.com/search/docs/appearance/snippet)
*   [Images](http://developers.google.com/search/docs/appearance/google-images)
*   [Videos](http://developers.google.com/search/docs/appearance/video)
*   [Structured data](http://developers.google.com/search/docs/appearance/structured-data/search-gallery)
*   [Favicons](http://developers.google.com/search/docs/appearance/favicon-in-search)
*    Site-specific guides 
*   [Ecommerce](http://developers.google.com/search/docs/specialty/ecommerce)
*   [International and multilingual sites](http://developers.google.com/search/docs/specialty/international)
*    Data analysis 
*   [Get started with Search Console](http://developers.google.com/search/docs/monitor-debug/search-console-start)
*   [Debug traffic drops](http://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops)
*   [Using Search Console and Google Analytics data for SEO](http://developers.google.com/search/docs/monitor-debug/google-analytics-search-console)
*   [Get started with Google Trends](http://developers.google.com/search/docs/monitor-debug/trends-start)

*   [All updates](http://developers.google.com/search/news)
*   [Documentation updates](http://developers.google.com/search/updates)
*   [Ranking updates](https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history)
*   [New YouTube videos](https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA)
*   [Recent podcast episodes](https://pod.link/1512522198)

*   On this page
*   [How AI features work in Search](http://developers.google.com/search/docs/appearance/ai-features#how-ai-features-work)
*   [How to appear in AI features](http://developers.google.com/search/docs/appearance/ai-features#how-to-appear)
    *   [Technical requirements for appearing in AI features](http://developers.google.com/search/docs/appearance/ai-features#technical-requirements-for-appearing-in-ai-features)
    *   [SEO best practices](http://developers.google.com/search/docs/appearance/ai-features#seo-best-practices)

*   [Measuring the performance of your site](http://developers.google.com/search/docs/appearance/ai-features#performance)
*   [Controlling your content in AI features in Search](http://developers.google.com/search/docs/appearance/ai-features#control)
    *   [Troubleshooting preview controls](http://developers.google.com/search/docs/appearance/ai-features#troubleshooting)

*   [Home](https://developers.google.com/)
*    [Search Central](https://developers.google.com/search)
*    [Documentation](https://developers.google.com/search/docs)

Was this helpful?

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*   On this page
*   [How AI features work in Search](http://developers.google.com/search/docs/appearance/ai-features#how-ai-features-work)
*   [How to appear in AI features](http://developers.google.com/search/docs/appearance/ai-features#how-to-appear)
    *   [Technical requirements for appearing in AI features](http://developers.google.com/search/docs/appearance/ai-features#technical-requirements-for-appearing-in-ai-features)
    *   [SEO best practices](http://developers.google.com/search/docs/appearance/ai-features#seo-best-practices)

*   [Measuring the performance of your site](http://developers.google.com/search/docs/appearance/ai-features#performance)
*   [Controlling your content in AI features in Search](http://developers.google.com/search/docs/appearance/ai-features#control)
    *   [Troubleshooting preview controls](http://developers.google.com/search/docs/appearance/ai-features#troubleshooting)

# AI features and your website

This guide covers how AI features like AI Overviews and AI Mode work in Google Search from a site owner's perspective and how to approach your content's inclusion in these experiences.

 The best practices for SEO remain relevant for AI features in Google Search (such as AI Overviews and AI Mode). **There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.** That said, it's always good to review the [fundamental SEO best practices](http://developers.google.com/search/docs/essentials). 
## How AI features work in Search

As with Search overall, the AI features [AI Overviews](https://support.google.com/websearch/answer/14901683) and [AI Mode](https://support.google.com/websearch/answer/16011537) surface relevant links to help people find the information they're looking for quickly and reliably, as well as to help them explore content they may not have discovered before. These features offer unique opportunities for more types of sites to appear.

**AI Overviews** help people get to the gist of a complicated topic or question more quickly, and provide a jumping off point to explore links to learn more. They were designed to show up on queries where they can add additional benefits beyond what people might already get on Search. With AI Overviews, people have been visiting a greater diversity of websites for help with more complex questions.

**AI Mode** is particularly helpful for queries where further exploration, reasoning, or complex comparisons are needed. People can ask nuanced questions that might have previously taken multiple searches — from exploring a new concept, to comparing options, and beyond — and get a comprehensive AI-powered response with links to supporting websites.

[Video 3](https://www.youtube.com/watch?v=AnKaUXbwL20)

Both AI Overviews and AI Mode may use a "query fan-out" technique — issuing multiple related searches across subtopics and data sources — to develop a response. While responses are being generated, our advanced models identify more supporting web pages, allowing us to **display a wider and more diverse set of helpful links** associated with the response than with a classic web search, enabling new opportunities for exploration.

AI Mode and AI Overviews may use different models and techniques, so the set of responses and links they show will vary. AI Overviews are only shown when our systems determine that it is additive to classic Search, and as such, often don't trigger.

## How to appear in AI features

You can apply the same [foundational SEO best practices](http://developers.google.com/search/docs/essentials) for AI features as you do for Google Search overall: making sure the page meets the [technical requirements for Google Search](http://developers.google.com/search/docs/essentials/technical), following [Search policies](https://support.google.com/websearch/answer/10622781), and focusing on the [key best practices](http://developers.google.com/search/docs/essentials#key-best-practices), such as [creating helpful, reliable, people-first content](http://developers.google.com/search/docs/fundamentals/creating-helpful-content).

### Technical requirements for appearing in AI features

To be eligible to be shown as a supporting link in AI Overviews or AI Mode, a page must be indexed and eligible to be shown in Google Search with a snippet, fulfilling the [Search technical requirements](http://developers.google.com/search/docs/essentials/technical). There are no additional technical requirements.

Just because a page meets all requirements, best practices, and complies with the policies, doesn't mean that Google will crawl, index, or serve its content. Indexing and serving isn't guaranteed. Learn more about [How Search Works](http://developers.google.com/search/docs/fundamentals/how-search-works). 
### SEO best practices

While specific optimization isn't required for AI Overviews and AI Mode, all existing [SEO fundamentals](http://developers.google.com/search/docs/fundamentals/seo-starter-guide) continue to be worthwhile, for example:

*   Ensuring that crawling is allowed in robots.txt, and by any CDN or hosting infrastructure
*   Making your content easily findable through [internal links](http://developers.google.com/search/docs/crawling-indexing/links-crawlable#internal-links) on your website
*   Providing a great [page experience](http://developers.google.com/search/docs/appearance/page-experience) for users
*   Making sure that important content is available in textual form
*   Supporting your textual content with high-quality [images](http://developers.google.com/search/docs/appearance/google-images) and [videos](http://developers.google.com/search/docs/appearance/video), when applicable
*   Making sure your [structured data](http://developers.google.com/search/docs/appearance/structured-data/sd-policies) matches the visible text on the page
*   Checking that your [Merchant Center](https://support.google.com/merchants/answer/12159157) and [Business Profile](http://developers.google.com/search/docs/appearance/establish-business-details) information is up-to-date

You don't need to create new machine readable files, AI text files, or markup to appear in these features. There's also no special schema.org structured data that you need to add. 
To discover and diagnose potential technical issues quickly, [verify your site in Search Console](https://support.google.com/webmasters/answer/9008080).

## Measuring the performance of your site

Just like the rest of the search results page, sites appearing in AI features (such as AI Overviews and AI Mode) are included in the overall search traffic in [Search Console](https://search.google.com/search-console/about). In particular, they're reported on in the [Performance report](https://support.google.com/webmasters/answer/7576553), within the ["Web" search type](https://support.google.com/webmasters/answer/7576553#by_search_type). Learn more about how [AI Overviews](https://support.google.com/webmasters/answer/7042828#ai-overviews&zippy=%2Ct%2Cai-overviews) and [AI Mode](https://support.google.com/webmasters/answer/7042828#ai-mode&zippy=%2Ct%2Cai-mode) are counted towards the overall data in Search Console, how to [analyze traffic changes](http://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops) overall, and how to [combine Search Console and Analytics data](http://developers.google.com/search/docs/monitor-debug/google-analytics-search-console).

In addition to Search Console, you could also track conversions and time spent on your site in other tools, such as Google Analytics. We've seen that when people click from search results pages with AI Overviews, these clicks are higher quality (meaning, users are more likely to spend more time on the site).

## Controlling your content in AI features in Search

AI is built into Search and integral to how Search functions, which is why robots.txt directives for [Googlebot](http://developers.google.com/search/docs/crawling-indexing/overview-google-crawlers) is the control for site owners to manage access to how their sites are crawled for Search. To limit the information shown from your pages in Search, use [`nosnippet`, `data-nosnippet`, `max-snippet`](http://developers.google.com/search/docs/crawling-indexing/robots-meta-tag), or [`noindex`](http://developers.google.com/search/docs/crawling-indexing/block-indexing) controls.

To limit AI training and grounding in some of Google's other systems, read more [about Google-Extended](http://developers.google.com/search/docs/crawling-indexing/google-common-crawlers#google-extended).

### Troubleshooting preview controls

If you implemented [preview controls](http://developers.google.com/search/docs/appearance/snippet#nosnippet) and you're still seeing your content appear in AI features on Search, try the following steps:

1.   Make sure that the preview control is correct and visible to Googlebot. To test if your implementation is correct, use the [URL Inspection tool](https://support.google.com/webmasters/answer/9012289) to see the HTML that Googlebot received while crawling the page.
2.   Allow time for Google to recrawl and process the change in preview controls. Remember that crawling can take anywhere from several days to several months, depending on how often our systems determine a page needs to be refreshed. If you've made changes, you can [request that Google recrawl your pages](http://developers.google.com/search/docs/crawling-indexing/ask-google-to-recrawl). 

If you tried the troubleshooting steps and still find issues, post in the [Google Search Central Help Community](https://support.google.com/webmasters/thread/227739087).

Was this helpful?

 Send feedback 
Except as otherwise noted, the content of this page is licensed under the [Creative Commons Attribution 4.0 License](https://creativecommons.org/licenses/by/4.0/), and code samples are licensed under the [Apache 2.0 License](https://www.apache.org/licenses/LICENSE-2.0). For details, see the [Google Developers Site Policies](https://developers.google.com/site-policies). Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-12-10 UTC.

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*   ### Tools

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